We were struck by the fact that some of the pivotal moments in our lives happen when we go with our guts. When we decide to trust the little voice in our head and venture into the unknown, we usually end up with incredible stories to tell. So we decided we wanted to hear people’s stories.
Serviceplan Middle East created a user-generated content campaign that encouraged our audience to tell us about times in their life when they’ve gone with their gut.
The response was incredible. We heard fantastic stories, big and small, epic and every-day, hilarious and heart-breaking. But each of the stories had something in common. All of them showed the incredible things that can happen when you go with your gut.
MINI Middle East
General Manager, Digital
+971 4 562 2827