Our formula for success: Buying Follows Strategy
We perfectly align our buying strategy with the brand-specific media strategy of the client –not the other way round.
Therefore, our choice of advertising media follows the media targets and target group insights we’ve gained – not the purely discount-driven reach optimization which generally leads to “oblique” media planning. This belief undergirds our sense of identity: as an innovation agency for brand-specific media.
Cutting-edge tools, real-time Big Data and the extraordinary expertise of our team generate the very best results. Because it takes the efficient implementation of our ROI-optimized, made-to-measure media planning to bring about that decisive added effect and ensure the success of our client’s campaign.
Intelligent negotiation strategies ensure that our clients receive the very best media buying conditions – and decisive advantages over their competition.
When it comes to negotiation, we attach great importance to a maximum of transparency and openness: Which is why we prefer to sit down together with our clients at the bargaining table.
Our joint venture with Initiative Media and Universal McCann is a key factor for our proven media buying power on the German market.