A joyful Ramadan Campaign, created by Serviceplan Group Middle East in collaboration with Neverest.
In the most important time of the year, BMW Middle East reaches out to its customers, fans and followers with a true celebration of joy: With a fully integrated #30daysofjoy campaign which is all about the sheer pleasure of driving – home. The campaign features four short films which are run on TV and all relevant online platforms – complemented with a still product photo shot for additional online, offline and out of home communication – as well as the #30daysofjoy digital platform, which surprises users with unique BMW gifts and experiences every day of Ramadan.
The campaign, which was developed by Serviceplan Group Middle East in collaboration with the production company Neverest, manages to stay true to the core of the BMW brand, which is all about dynamic driving, and at the same time triggers an emotional response to the values of Ramadan, a time of generosity, kindness, togetherness and family.
The campaign was created and filmed in the UAE and continues to tell the unique story of the German premium brand in the region under the umbrella of #ANABMW.