Serviceplan Campaign is the new global lead agency of the KraussMaffei Group and has been providing support for the machine construction company’s overarching brand and positioning activities since 1st June 2017 from Munich as a strategic and creative partner. The key role of the team surrounding Managing Directors Till Hohmann and Florian Strauss is to provide support with the internationalisation of marketing and corporate communication, the digital transformation and the creation of cross-media campaigns.
Munich, 9th August 2017 – After an extensive pitching process, the KraussMaffei Group chose Serviceplan Campaign as the new lead agency and has handed over many of its major marketing and communication projects to the team led by Managing Directors Florian Strauss (consultancy) and Till Hohmann (creation). The KraussMaffei Group is one of the leading manufacturers of machines and systems for the production and processing of plastics and rubber.
The agency’s key role is to implement the Group’s communication strategy and the resulting measures. Both the strategy and measures are being strictly geared towards the requirements and possibilities created by increasing digitalisation. The agency will also design the communication concept for the campaign around the company’s anniversary in 2018 – when the company will be 180 years old.
"Serviceplan Campaign has impressed us with the combination of an integrated approach, creativity and international expertise. The team developed an effective concept in the pitch that showed a comprehensive understanding of the complexity of our industry and the specific communicative challenges we face. We also value the opportunity of being able to easily and directly access all relevant services from the whole Serviceplan Group through a customised key account model,” explained Eva März, Manager of Branding & Strategy at the KraussMaffei Group.
“We are very proud that we managed to impress the KraussMaffei Group with our integrated and international approach. As part of the Serviceplan Group, we are able to provide much more than creative excellence. We are delighted that we will now be realising all this together with and for the KraussMaffei Group”, emphasized Florian Strauss, Managing Director of Consultancy at Serviceplan Campaign.
Picture (from left): Florian Strauss (Managing Director Serviceplan Campaign 1), Till Hohmann (Managing Director Serviceplan Campaign 1)