Serviceplan Group Middle East has been appointed to plan and execute launch communications for high profile XDubai projects.
XLine Dubai Marina is a thrilling zipline attraction running from Amwaj Towers to Dubai Marina Mall and follows on from the highly acclaimed Dubai Fountations X-line launched last year. The agency has been appointed to carry out the Social Media launch for the UAE market, with all agency divisions appointed on this project.
The media strategy, planning and buying for XYoga, a year-long initiative which encourages the local population to partake in a series of Yoga sessions held across the Emirate will be provided by the agency’s media division Mediaplus Espresso.
Rami Hmadeh, CEO of Serviceplan Group Middle East, comments: “The client wanted a fully integrated approach for these amazing leisure pursuits and we are well placed to provide this, having our specialist divisions who work together to provide the ideal synergy and consistency needed for excellent brand building, as well as tactical targeting and reach. We are delighted to be engaged on such dynamic attractions, which even in their infancy, are drawing massive interest from both the local population as well as tourists from across the globe.”