The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Ever since it was founded in 1970 as a straightforward advertising agency, Serviceplan has been combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody acts in concert in the "House of Communication", the only fully integrated agency model in Germany.
By the mid-90s, Serviceplan had become the first communication agency to venture into the growing online market and had also adjusted to the requirements of the future in the area of media: today, the additional corporate brands within the Group – Plan.Net, Mediaplus and Facit – also rank among the market leaders in their respective competitive environments.
This precise interplay between the various specialist agencies - more than 45 in all - in matters of creation, technology and media makes us the leading agency group for innovative communication. Numerous clients profit from this, such as AOK, Beiersdorf, BMW, Carglass, Castrol, Continental, Cortal Consors, E.ON, HiPP, LEGO, Lufthansa, Miele, MINI, O2, Paulaner, Penny, Siemens, Tchibo, ThyssenKrupp, Unicef or Weight Watcher.
Currently, more than 1,300 employees work at Serviceplan agencies all around the globe. One of these specialist agencies is Serviceplan Middle East. With an office in Dubai - the region’s advertising and media hub - a multinational team of more than 30 people and the well-proven ‘House of Communication’ approach, Serviceplan Middle East provides clients in more than 14 countries with comprehensive services: intelligent and creative classic as well as digital advertising campaigns, innovative and brand-specific media and – last but not least – insightful strategic research.