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our vision: building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.

That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication).

At Serviceplan Middle East, the ‘Haus der Kommunikation’ (house of communication) in Dubai, we believe in a holistic approach, which combines in-depth research and strategy, creativity, and media know-how. Only when we have collected all information and understood every task and challenge in all aspects and from every angle, we start building best brands. This is part of our German roots, and as a fully integrated part of the Serviceplan Group we also have access to the right tools.

Being in close contact with our colleagues in Germany as well as creatives, strategists and account managers from Serviceplan agencies all over the world, is a great source of inspiration. In conjunction with our keen local know-how on the GCC, Levant, and North African markets, we at Serviceplan in Dubai - a diverse team of 12 nationalities – are perfectly set to coach your brand and turn it into a best brand in the Middle East.