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Conference connected futurists from all over the world and all industries to the finest business trend network in Dubai.

Dubai, 27th November 2017 - The 7th and so far biggest edition of the international conference LaFutura ended successfully with exciting prospects and inspiring visions. For the first time, the world’s leading trendspotting organizationbroughttogether renowned futurists from across the globe in the Middle East. Held under the theme ‘The future is yours to create’ around 200 attendees participated in discussing the latest future trends with local representatives and international companies. “I’m very pleased with and proud of the course and the outcome of the conference,” said Brett Cameron, Managing Director Serviceplan Experience, responsible for the organization of this year’s LaFutura event in Dubai. “And even though I’ve seen, experienced and worked on a lot of extraordinary events in my career, I was very much looking forward to LaFutura professionally and personally. Meeting and working with experts, creative thinkers and futurists from different disciplines and industries was truly inspiring.”

The two-day conference started with a ‘trend journey’, which took the participants to innovation centres of global brands such as Coca Cola, and governmental institutions like in5, which is an enabling platform for entrepreneurs and startups.

The second day invited the participants to listen to inspiring keynote speeches by renowned futurists. One of them included artist Daan Roosegarde, who spoke about purely nature inspired futuristic projects. In the subsequent workshops - ‘Future of Energy’, ‘Future of Mobility’ and ‘Future of Communication’ – the conference members worked on new ideas and future visions, which were then pitched to the entire delegation with exciting and pioneering output.


Together with other experts and attendees, Serviceplan Group Middle East, one of the LaFutura 2017 hosts, discussed the ‘Future of Communication’ in a workshop, which considered diverse prospects for the future challenging the delegates to reconsider their viewpoints. The results will be merged into an exclusive white paper which will be revealed during Dubai Lynx in March 2018. Rami Hmadeh, Managing Director of Serviceplan Group Middle East: “The whitepaper isn’t only our vision of communication in the future. It is a viable and realistic yet highly innovative and creative guide that will actively assist and lead brands through the development process of marketing communication for the future. I personally can’t wait to see it come to life.”

The next LaFutura conference will be held in Shanghai in 2018. More information will be shared at a later stage and can be found on http://www.lafutura.org/event/.

About LaFutura
LaFutura was founded 2010 in Berlin by leading trendspotters from Europe, America and Asia. With many global and local events LaFutura is the central trend intelligence network to bridge the gap between trends, innovation and tomorrow‘s opportunities. LaFutura connects experts from all Industries to the finest business trend network.”

About Dubai Lynx
Dubai Lynx celebrates the brilliant creativity that comes from the MENA region.It's a four-day event that brings together top creatives, the world's best brands, fledgling start-ups and everyone in between to learn, network and celebrate creative excellence in communications. The 2018 event will be held between March.