Heroes of the Night

An unforgettable night of partying with friends is usually based around a WhatsApp group chat. As the night progresses, you end up with the ultimate archive of legendary stories which often end up disappearing into oblivion and being forgotten forever. Until the invention of the innovative Beck’s “Heroes of the Night” app, which enables every chat history to be turned into an original, personalised comic. Serviceplan Campaign International, Plan.Net Campaign and Plan.Net Innovation Studio were responsible for turning this idea into a reality.

Hamburg/Munich, 14 May 2019 — With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way.

In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic can be saved and shared. The “Heroes of the Night” app, which is available now from the App Store, transforms every member of the group chat into a comic character. Up to ten different characters are available in total, and background scenes and other features can also be adapted individually.

Serviceplan Campaign International, the beer brand’s agency of choice, and Plan.Net Campaign and Plan.Net Innovation Studio were responsible for the idea, concept development and realisation of the “Heroes of the Night” app.

Susanne Koop, Marketing Director Germany at Anheuser-Busch InBev explained: “As a brand, we are continuously seeking new ways to come into contact with our consumers. For me, ‘Heroes of the Night’ is an app that combines technological know-how and creativity to result in a highly relevant consumer experience,”