Mediaplus Middle East Win Dabur Pitch

Mediaplus has won a 5-agency pitch for Dabur, one of the world’s leading Ayurvedic FMCG brands

Dubai, 25 July 2022 – Mediaplus Middle East have won the Dabur account after a pitch against 4 other agencies (Publicis, Havas, Dentsu and Mindshare). The scope of work is for Digital Media covering the GCC markets for a period of 1 year.

Dabur is one of the leading Ayurvedic FMCG brands in the world, with over 135 years of experience, the company has a strong presence in the Middle East with a variety of products and brands that spans across categories including; haircare, facial and baby products.  Find out more about Dabur here:

“My moment of truth with Mediaplus, and what really impressed me, is the way the Mediaplus team believed in the relationship ahead. They organized an amazing event in their office, in a beautiful location, invited the whole marketing team and arranged a very enriching session, with another top supplier of digital media, Snapchat, TikTok and Amazon. They let us experience the various possibilities that Mediaplus can help us achieve and they did it in a wonderful way. They let the suppliers speak to us, they led a very open Q&A session where we could ask them anything; the cost, in terms of the ROI, and this clarified for us that they as an agency are confident and transparently sharing the relationship with their suppliers, giving us the confidence that we can take a step forward and move on in that direction. I appreciated the lengths the team at Mediaplus Middle East and Serviceplan Middle East (including Frances and Rami) went to, in order to scale up the business, discuss possibilities and offer various solutions.”

Dabur Marketing Head, Nishant Sukumaran commented

"We are delighted to have the opportunity to work with Dabur and grateful to the entire Dabur marketing team for trusting us to chart out their digital journey. Dabur is a transformational win for us and we cant wait to put our Ubercreativity to work for this amazing brand."

Azhar Siddiqui, Managing Partner, Mediaplus Middle East added

Mediaplus Middle East is the largest independent and partner-managed media agency in MENA. Mediaplus is the innovation agency for the digital age.This means that Mediaplus is more than just media: they combine media with digital, data and content. The “plus principle” demonstrates the forward-looking potential of the agency group and generates greater impact for Mediaplus customers.


To this end, Mediaplus link traditional and digital media planning with brand-specific target group models and media strategies, performance marketing, social and search marketing, and programmatic advertising. Mediaplus has over 30 data experts who create data and profile-based media campaigns. Increasing automation, use of the latest data-driven technologies like targeting, programmatic or artificial intelligence and smart negotiating strategies make our campaigns efficient and help to increase our clients’ ROI. This is only possible thanks to integrated working practices: highly agile expert hubs gather around tables in the House of Communication to use their specific expertise to find the perfect solution to client challenges.


Since 1999, Mediaplus International has been confidently defending its leading position as the most successful agency in the history of the German Media Awards, Germany’s most important media award, and has enjoyed top ranking among the national RECMA rankings for the last several years in a row. Mediaplus was also named “Agency of the Year” at the Global Media Awards and was the only German agency to make the Top 10 in the international Gunn Report.