BMW MIDDLE EAST
As the world prepared to welcome a silent electric future, we wanted to take a moment to celebrate the roaring sounds of the BMW M engines.
We invited 19 BMW M drivers to take a lap around the Dubai Autodrome Circuit, and minted their engine sounds into unique NFTs.
BMW has doubled down on its promise of a more sustainable future by committing to deliver 25 electrified models on road by 2023. Die-hard fans however, have mixed feelings about this transition because they will miss the roaring sounds of the BMW M combustion engine. How could we ease our primary customer base into an entirely new era, while still giving them a chance to hold on to what they love most about our current generation of cars.
We invited BMW M owners for a unique opportunity to immortalize the sounds of their cars forever. The throaty roars of their engines were recorded on location at Dubai Autodrome and turned into NFTs with unique art renditions to pair with the audio. This collection titled BMW Museum of Sound was launched on opensea.io, the largest peer to peer NFT marketplace to be preserved forever, creating perpetual value and nostalgia for owners and fans.
The NFTs were promoted and revealed to the world across our social channels including Instagram, LinkedIn, Snapchat and TikTok. The massive digital screens at our showrooms also displayed the eye catching art pieces in their full glory.
|Dubai Lynx||GOLD | Digital Tangible Tech||2022|
|Dubai Lynx||SILVER | Digital Storytelling||2022|
|Dubai Lynx||SILVER | Customer Retention and Acquisition||2022|
|Dubai Lynx||BRONZE | Consumer Goods||2022|
Corporate Communications International