BMW xWalk

MINI | F60 Countryman

Pack More In

  • Category

    Product Push Campaign
  • Industry

    Automotive
  • Client

    MINI Middle East

The MINI Countryman has always been portrayed as the Adventurer, or the ideal weekend car for weekend warriors. But in a region where true outdoor weekend adventures happen only during the cooler months, we needed to define a new role for the ultimate sophisticated ‘ute’ designed for living out a brighter urban life.

“Pack More In” reached out to the weekday warriors we call the well-rounders, a unique breed from the “Creative Classe” in the region who passionate at what they do, allowing them to make their passion their profession, while remaining devoted to their sports, advocacies, hobbies, their family, or their social life.

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 With “Pack More In,” every day of the week becomes exciting with everything that they can pack into their life & their veritable partner, the MINI Countryman.