Penny Reconcile



Penny Reconcile
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This seasonal digital Christmas campaign from 2017 reflected Penny's wish to act as a local supplier whilst providing support to the community. The concept of the film with the tagline ‘However long the path might seem’ was of a Mother overcoming a psychological obstacle to reconcile with her daughter after an argument. Rather than a physical path, the film shows the Mother on a metaphorical journey battling snow, ice and a menacing forest to reconnect with her daughter at Christmas.

Sound off
Sound on

The digital Christmas campaign for Penny touched the hearts of the public.

The campaign was rounded off by giant posters and digital out-of-home advertising media in more than ten major German cities. There were also ads in the the biggest German sunday newspaper, with messages calling for reconciliation - serious ones as well as funny ones.

New York Festivals Shortlist 2018
DIE KLAPPE Shortlist 2018
Lovie Awards Bronze 2018