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2018-12-07 13:14

Media Equivalence Study shows the qualitative impact of TV, YouTube and Facebook

Video advertising is effective. This is one of the key messages of the "Media Equivalence Study: Video", the first market study of its kind to show how the effectiveness of video advertising depends on ...

2018-10-23 10:08

METRO’S third “Own Business Day” celebrates business owners

A holiday for the independent businesses: METRO’s “Own Business Day 2018” on 9 October gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their ...

2018-10-03 09:55

Serviceplan Celebrate Success at 10th Spikes Asia Festival of Creativity

Serviceplan Group were awarded 2 Gold, 1 Silver and 1 Bronze at the Spikes Asia Awards Ceremony on 28 September in Singapore.

2018-09-27 07:34

Client Win: Cambridge Assessment English

University of Cambridge, one of the most prestigious universities in the world, has been in the Middle East region for eight years with its department ‘Cambridge Assessment English’.

‘Cambridge Assessment ...

2018-09-27 07:23

Pre-Order Campaign for Red Vault

We created a truly epic cinema-style trailer for Red Vault’s pre-order offer - one that will give you goosebumps!

Plan.Net Middle East developed pre-order campaign for Red Vault, the first of its kind rewards app ...

2018-09-26 11:45

Natalie Shardan appointed new General Manager of Serviceplan Group Middle East

Dubai, 26 September 2018 – “I’m very excited to be part of an integrated team”, says the new General Manager. "Serviceplan combines the dynamic spirit of an independent agency with the organized ...

2018-08-16 10:07

Five years of the CMO of the Year Award

Germany's highest accolade for the role of Chief Marketing Officer is celebrating its fifth anniversary. First held in 2013, the CMO of the Year Award has since established itself as the industry highlight of the year. ...

2018-08-16 09:00

Serviceplan wins 9 awards at Red Dot Communication Design Awards

Serviceplan and Plan.Net collect a total of 9 awards at Red Dot Communication Design Awards 2018 in Germany. The acency group was awarded with three Best of the Best Awards and six Red Dot Awards.

2018-07-31 08:21

Amnesty International Highlight Plight of Chinese Activist Ni Yulan in Serviceplan Campaign

Serviceplan Belgium created an Architectural Model with a difference, in order to promote an Amnesty International petition supporting human rights campaigner Ni Yulan, and drawing attention to the millions of Chinese ...

2018-06-14 10:00

Serviceplan Group and TrendOne to host LaFutura for the first time in Shanghai

"The future is yours to create" – the biggest meeting in the world for trend and future researchers as well as innovation experts will take place this year under this motto for the first time in the ...

2018-06-12 13:01

The future of communication: a humanoid future is here to stay!

A white paper by the consulting arm of Serviceplan Group Middle East deduced from the Future of Communication Workshop at the La Futura Conference, Dubai in November 2017.

Serviceplan Group ...

2018-06-12 10:15

Comms experts have a responsibility to protect and promote Arabic language.

While spoken Arabic Language becomes less used across the Arab world, and the use of English gains prevalence, (largely due to the Western film and entertainment industries) young Arabs continue to see this as a ...

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