Uniting people from all over the world

Category
Social Design Project
Industry
Institutions
Client
Dubai Design District | Tecom

The avant-garde Dubai Design District is known for global fashion and design festivals, plus chic galleries showcasing work by up-and-coming designers and artists. But with the global pandemic and strict lockdowns, the visitors and energy all but disappeared. With no activity on ground, we took the action to Instagram.

A virtual apartment that invited creatives from across the globe to move in. The rules were simple:

1) Take pictures of your living space

2) Write an inspiring note for the community

3) Send us a direct message

Each submission got a unique illustrated tile and appeared on our feed, which in itself became an eclectic art mural, thanks to the grid format on Instagram. We launched the initiative on the Dubai Design District Instagram page with a video that was viewed over 100,000 times.

We started receiving entries right away. Curated entries were then turned into illustration tiles, as the virtual apartment started taking shape. Once lockdown measures were eased, we launched an exhibition with the artworks created in the art galleries of D3, where visitors can scan a barcode to visit the Insta-Apartments thereby closing the circle.

The avant-garde Dubai Design District is known for global fashion and design festivals, plus chic galleries showcasing work by up-and-coming designers and artists. But with the global pandemic and strict lockdowns, the visitors and energy all but disappeared. With no activity on ground, we took the action to Instagram.

A virtual apartment that invited creatives from across the globe to move in. The rules were simple:

1) Take pictures of your living space

2) Write an inspiring note for the community

3) Send us a direct message

Each submission got a unique illustrated tile and appeared on our feed, which in itself became an eclectic art mural, thanks to the grid format on Instagram. We launched the initiative on the Dubai Design District Instagram page with a video that was viewed over 100,000 times.

We started receiving entries right away. Curated entries were then turned into illustration tiles, as the virtual apartment started taking shape. Once lockdown measures were eased, we launched an exhibition with the artworks created in the art galleries of D3, where visitors can scan a barcode to visit the Insta-Apartments thereby closing the circle.