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House of Communication

Serviceplan

Creative Communication

Serviceplan combines top creation with high levels of efficiency in integrated marketing communication.

With our "building best brands" planning approach, which we developed ourselves, we track both the quantitative and the qualitative objectives of a brand. Consequently, we maintain this approach in assisting the entire communication portfolio – from image-building campaigns to sales-oriented communication. In the process, we refer to our many years of experience in the field of integrated communication and multi-discipline networking at our "Haus der Kommunikation". For all communication disciplines that are relevant for successful integrated marketing communication, we offer our clients specific tools for increased return on investment.

Mediaplus

Media & Data

Mediaplus fuses traditional media planning services with specialist expertise in the fields of digital media, geo media and CRM. When doing so, the target purchaser group plays a key role, which consequently fosters innovative and highly efficient media planning services.

At Mediaplus, media strategies go far beyond mere media planning and media purchasing services. Our spectrum of services includes innovative strategies that not only meet traditional media goals, but also ensure that you achieve the sales targets you have set.

While 90% of all FMCG campaigns on TV are planned and optimised with socio-demographic target groups in mind, we focus on the target group of your actual and potential purchasers. This approach means we can make your media investment more efficient by up to 30%.

Plan.Net

Digitalisation & Technology

Using innovative methods in online marketing, Plan.Net succeeds in not only reaching people via digital media, but moving them too.

Generate effects in all the various digital media – we have the know-how and help to combine online marketing with maximum creative performance. For our customers, we use the limitless variety and creativity of digital marketing – without losing sight of the overall strategy. Our campaigns boost sales whilst leaving behind a lasting impression on consumers. We know how to achieve the right mix of optimal planning and creativity.